Philippa Curphey
The Full Story
girls ALIVE
Philippa’s passion for equality in women's sports led her to co-found girls ALIVE a women's sport and fitness charity dedicated to empowering women through physical activity. In this role, she was instrumental in developing the charity’s brand identity, ensuring it was both vibrant and impactful, reflecting the energy and inclusivity of the organisation.
Mission
Philippa also designed a custom sportswear range that not only captured the essence of girls ALIVE but was also functional and empowering for women. Her skills in promotion, marketing, and public relations played a key role in raising the charity’s profile, connecting with a wide audience, and building a community around the brand. Through Girls ALIVE, Philippa helped create a platform that encourages women to embrace fitness and wellness in a supportive and welcoming environment.